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Business Correspondence

In our day to-day life we exchange our ideas, thoughts and other information with our friends, relatives and other people. Sometimes we directly talk to them and sometimes we also write letters to them. In letters we express our feelings in a few words, we may ask for any information or we may write about a complaint in connection with our problems. Similarly businessmen also exchange ideas, information by writing letters. They communicate business information to customers, suppliers and others and at the same time receive a variety of letters from them. In this lesson let us know about different types of letters used in the process of business transactions.

Communication through exchange of letters is known as correspondence. We communicate our feelings, thoughts etc. to our friends and relatives through letters that may be called personal correspondence. A Businessman also writes and receives letters in his day to-day transactions, which may be called business correspondence.

Business correspondence or business letter is a written communication between two parties. Businessmen may write letters to supplier of goods and also receive letters from the suppliers. Customers may write letters to businessmen seeking information about availability of goods, price, quality, sample etc. or place order for purchase of goods. Thus, business letters may be defined as a media or means through which views are expressed and ideas or information is communicated in writing in the process of business activities. After This course is intended to:

  • State the meaning of Business Correspondence;
  • explain the importance of Business Correspondence;
  • describe the essential qualities of a good business letter;
  • identify the various parts of a business letter; and
  • Recognize the different types of letters used in business.

Operational Research

This course will cover operation research such linear programming problems, Graphical solution, Simplex method, the Sensitivity Analysis. Also it will cover some topics in some basic Transportation Problems, Apply Game theory and Decision-making, Definition, solution methods. This subject is intended to: The purpose of this module is training students how to calculate the maximum and minimum profit for whatever. Provide a range of theories and mathematical statistical methods in the subject of Operation Research and its applications in a different area of economic and Administration sciences and other scientific disciplines. Purpose and predict scenarios which will happen next to choose the right decision. At the end of this course and having completed the Essential reading and activities, you should be able to:

  • Introduction of linear programming problem.
  • Apply linear programming to find the solution.
  • Find the feasible solution of Graphical method for two variables L.P model.
  • Apply Graphical solution and solve two variables L.P model.
  • Use Simplex method and application .
  • Understand the Dual problem, Definition ,transfer primal model into dual model.
  • Understand the Sensitivity Analysis , Changes in the Right Hand Side (R.H.S).
  • Understand Transportation Problems, primal solution.
  • Apply Game theory and Decision-making, Definition, solution methods.

Organizational Theory

The course has a great importance for the students in Business Administration department in which it enable them to better understand the importance of understanding the nature of different organizations across different cultures to avoid conflicts and assure better performance.

This course will emphasize on declaring the concept of organizational Theories critically and will clearly explain the importance and the aim of studying the organization through different perspectives and how it develops through the time.

The course is framed in a way that enable students to become successful researchers, think out of the box and brain storm in the future. The basic aim behind teaching this course in Business Administration Department is to direct students toward a critical and out- of- box thinking through analyzing and understanding the managerial thought through different organizational phenomenon that enable them to connect this course outcomes with other managerial functions for better performance.

Human Resources Management II

This course will provide an overview of human resources management (HRM). HRM is a fundamental component of the competitiveness, effectiveness, and sustainability of any organization, as it influences who is hired, how they are trained, evaluated, and compensated, and what steps are taken to retain them. Throughout the course we will focus on the role of managers and how they develop effective and efficient human resources practices that support the strategic goals of their organizations. To accomplish the above, activities will be infused into the curriculum that will familiarize students with the challenge of sustainability facing today’s companies that increases the role of human resource management practices.

The objectives of the course are:

  1. To provide an understanding of key human resources practices in today's organizations. 
  2. To help build critical thinking skills by analyzing how human resources practices can support an organization's strategic objectives and enhance long-term performance. 
  3. To develop skills in the following areas: problem solving and analysis, written and oral communication, and teamwork.
  4. Apply the principles and techniques of human resource management gained through this course to the discussion of major personnel issues and the solution of typical case problems.


Intermediate Accounting II

Welcome to the both courses of Intermediate Accounting (I & II). These modules are main units for second year’s students because they require to understand clearly applicable and basic methods and models about accounting practices.

  • The lecturer will attempt to advance your expertise as far as possible. Also, the module seminars will arrange based on the students skills and will take into account their English language levels.
  • Nowadays, accounting plays a significant role and it is the dynamic position of global economy. This take place because it is defined as the language of business. The current Generally Accepted Accounting Principles (GAAP) and the Conceptual Framework for Financial Reporting (CFFR) are needed to develop and build students accounting skills. Therefore, the materials of this module will constructed on modern and professional sources of accounting concepts.
  • You can use calculator but your phone should be turned off. At the end of this course students are able to: ❋ Understand the conceptual framework for financial reporting.
  • Give details about the reasons for preparing adjusting entries.
  • Explain how to prepare financial statements and its purposes.
  •  Recognize the types of intangible assets.
  • Outline and classify the different types of receivables.❋ Identify accounting problems linked to bank reconciliation.
  •  Distinguish among perpetual and periodic inventory systems.
  • Describe the accounting issues associated with fixed assets.
  • Elucidate clearly accounting for equity.

Marketing Management II

Marketing Management is a course that examines the role and importance of marketing in the firm and other organizations. We will cover topics such as marketing plans/strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing, etc. You will find the course interesting and informative. Keep on top of the work. All the best.

COURSE OBJECTIVES

This course will help you to develop a better appreciation and understanding of the role of marketing in a business organization specifically, and in our society at large. 

Specific objectives include:

  • To enhance your knowledge about marketing theories, principles, strategies and concepts and how they are applied;
  • To provide you with opportunities to analyze marketing activities within the firm;
  • To allow you to apply marketing concepts and theories to realistic marketing situations.
  • MAJOR & CURRICULUM OBJECTIVES TARGETED
  • At the end of this course, you should be able to:

  • Recognize the importance of marketing in an organization, how marketing relates to other business functions, and the role of marketing in society at large.
  • Do basic secondary research relative to marketing in an organization (e.g., by using Internet search engines, such as Yahoo, Google, etc.)
  • Select, analyze and define a target market for a selected product or service.
  • Develop a marketing plan or strategy for a product or service (e.g., company objectives, marketing objectives, target market(s), advertising, pricing, distribution, product/ service development, evaluation of competitors, contingency plans, budget, etc.)
  • Evaluate/analyze the marketing strategy for an existing product and/or services. Know the basic marketing concepts and theories.


 The course will also enhance your achievement of the following curriculum objectives:

  • Written communication skills
  • Technology (computer) skills
  • Understanding of global issues in marketing/business
  • Critical thinking
  • Analytical skills
  • Appreciation of ethical issues in marketing/business